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Traditionally shares have been seen
as a tool for investors. They provide the opportunity for an investor to own a small part
of a company and participate in the risk and rewards of business. Success in this approach
depends on understanding the fundamentals of a company. It is rather like deciding if we
should purchase the corner store. It is evaluated as an ongoing business.
This book provides a good
introduction to this process. It shows how to apply a top down approach based on top
stocks in the soundest sectors of the markets. The essence of the approach is to identify
a mismatch between value and price and to take advantage of it when making an investing
decision. The objective is to buy a quality company at a discount price, or a quality
company at a reasonable price.
This is a book for investors, and new investors in particular will
find it useful. It brings together a broad coverage of the classic approach to investing.
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